Theatre management : producing and managing the performing arts /
David M. Conte, Stephen Langley
- Hollywood : EntertainmentPro, cop. 2007
- xxxi, 580 p. : il.; 26 cm
Bibliografia p. 549-565. Índex
Conté: Preface -- Introduction and acknowledgments -- Theatre management and the performing arts -- Place of performance -- Personnel for the theatre -- Commercial theatre -- Not-for-profit professional theatre -- Community theatre -- College theatre -- Stock and dinner theatre -- Presenters and presenting organizations -- Budget planning -- Cost control strategies -- Box office, ticketing systems, and other earned income -- Fundraising and contributed income -- Marketing -- Publicity and media relations -- Advertising and sales campaign -- Facility and audience management -- Appendix
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Direcció escènica--Estats Units d'Amèrica Gestió i producció d'espectacles--Estats Units d'Amèrica Arts de l'espectacle--Estats Units d'Amèrica