Management of event operations /

Tum, Julia

Management of event operations / Julia Tum, Philippa Norton, J. Nevan Wright - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, cop. 2006 - xxiii, 279 p. : il.; 25 cm - Events management series .

Referències bibliogràfiques. Índex

Conté: 1. Development of the proposed event operations management model -- 2. Event management : characteristics and definitions -- 3. Analysis of the external environment -- 4. Defining service provision -- 5. Customers, stakeholders and gap analysis -- 6. Analysis of the internal environment -- 7. Planning, product portfolios, and product and service development -- 8. Product development -- 9. Supply chain management -- 10. Location management and choice -- 11. Risk management for event managers -- 12. People power -- the most valuable resource? -- 13. Forecasting and capacity management -- 14. Scheduling and time management -- 15. Performance evaluation -- 16. Awareness of quality

0750663626

2903081


Esdeveniments especials--Direcció i administració
Festivals
Reunions

GT3405 / .T86 2006

792.075

Powered by Koha